Why Mashups are Culinary Genius

We all know (and many love) Taco Bell’s Doritos Loco Tacos. I mean, they combined the awesomeness of Doritos with the goodness of a Taco Bell taco – what’s not to love? As a marketing research firm, this is exactly the kind of new product development project we loved working on.  

Equally exciting is getting to test the newer, limited-time offer “mash up” at Burger King - Mac n’ Cheetos.

These mash ups also create conversation. Although I’m not personally a huge mac n’ cheese fan, when I heard about this product, I immediately wanted to try it just so I could tell others about it. A newly discovered “mash up” makes you want to share your experience with others. There are well over  7,000+ #macncheetos instagram posts. 

Since we worked on Doritos Locos Tacos  in 2012, it seems like everywhere we turn there are new delicious mash-ups calling my name. The Cronut, A Sushi Burrito, Pizza Hut’s Hot Dog Bites Pizza, Cinnamon Bun Oreos, Taco Bell’s Quesarito, 7-Eleven’s Slurpee Donut – the list goes on and on. So why does this trend still have so much popularity, close to 4 years later?  

I’m curious to know how long the trend of food “mash ups” will continue in the food industry. I love the way it adds a new element to a relatively familiar items. So what’s next? Burger King just announced the launch of a Whopperito. Culinary Genius.   

2016 Reflections - Firewalking with Tony Robbins: More than Just a Physiological Impact

As 2016 ends and we take some time to think about some of the year’s highlights, Tony Robbins' Unleash the Power Within was one of them. 

How do you describe Tony Robbins?  Almost more than human.  The conference is something between a hardcore rock concert and a very dynamic church service (a long church service).  And while on the surface, those events may seem very different –Tony Robbins brings and maintains both elevated emotions, senses, and inspiration to the table all at once.

Twenty years ago, a co-worker of mine REALLY got into Tony Robbins.  In fact, at the time, I felt she was akin to a groupie, and I didn’t really understand it.  I remember thinking the whole thing seemed kind of “cultish” and therefore, didn’t engage to really understand why she was so into it.   Fast forward many years later - I’ve learned (the hard way several times) that judging something without understanding it is, frankly, my own ignorance. 

More recently, I was reacquainted with Tony Robbins through a blog I religiously follow called Asian Efficiency.  AE’s productivity content has been extremely helpful in both work and personal life due to their “holistic” approach - energy management, help with Omnifocus, a productivity "cheat sheet", a productivity "blueprint", including morning rituals, etc.

They profess in their content how much Tony Robbins has influenced them, and that his UPW conference was “transformational” for their work.  So, when Tony scheduled one of his shindigs in Dallas this year, I decided to go.  I wanted to see what it was all about.

While some of his tactics are a little hard core (i.e. fire walking on the 1st night), he is one of the most powerful speakers I’ve ever encountered. The days were incredibly long - 2 of them were 15 hours.  When I showed up the 1st day, I was so glad I had a car so I could make a quick get away when I became tired of sitting in a hard chair amongst 8,000 of my new friends!  However, believe it or not, his energy was so captivating that it was easier than I expected to stay engaged.

But what did I learn.  Here are just a few things…

1.     There is an Art to Fulfillment – One of his many provocative statements he made was “The brain is not designed to make you happy.  It’s a great strategy tool – but it’s not good at enjoying.” Deciding to live in a beautiful state of mind is 100% my responsibility.  To do this, I must become aware of my own thoughts and basically, STOP believing them! 

2.     Changing my Feelings starts with Changing my Focus, Language and Physiological State. This hit home because so many times when I get knotted up about something I want to change, I believe I need to stop feeling bad BEFORE I can make a change but according to Robbins, that belief is what holds me back. 

·      Focus = feeling.  What I focus on creates the feelings I have.  My pain and suffering is not necessarily dependent on what happens to me - it’s more dependent on the “story” I create about it.  I don’t HAVE TO suffer no matter what happens.  “As you think, so you feel”, he says.

·      Use Language that Lifts, Not Limits You – so often, my thoughts are a repeat of the thoughts from yesterday or the day before.  I can interrupt those patterns by creating “incantations” – sounds a little over the top but the idea is to create statement that addresses an Empowering Belief (instead of a Limiting Belief).  An example of one of my own Limiting Beliefs is:  “I can’t lose weight because I have thyroid issues” vs. this Empowering Belief I replaced while in the session: “I am strong and healthy overall, and I have the ability to make almost anything happen that I want to make happen.”

·      If I Can’t Change My State of Mind, I can change my “State” - The shortcut to changing my emotions is to change my “state”  (i.e. if I “feel” sad, I can change that feeling more quickly if I change something physiologically first - my posture, my breathing, my face expression, etc.). To close the gap between how you currently “feel” and how you want to feel, you need to visualize experiencing it.  In fact, the best advice he gave on visualizing is to not only visualize it but also, to imagine having it taken away – once you get a “taste” of something, you’ll fight to keep it!

3.  Stress is the Achiever’s Word for Fear.  This, too, hit home for me. Not only had I never related my “stress” to fear, I also did not realize how “universal” fear is.  He spoke of 2 primary fears that we all share:  “not being enough” and that “we won’t be loved.”  What he suggested was to dance with fear – instead of fighting it. And of course, Tony showed us this by dancing on stage with imaginary fear so that we could understand his point – it’s there and moving with it (instead of running or fighting it) releases its hold on us.

If you want to learn more about Tony Robbins and his style, you now can without attending one of his events.  A documentary was released in 2016 and Marie Forleo interviewed him about it. Good interview…

Oh, and I walked over hot coals - I, too, am a fire walker!  …although yes my feet hurt a bit afterwards. =)

A Facility’s Art of “Hosting” Marketing Research

Yikes! Me welcoming people at a place I’m visiting for the first time too? “Oh, my. Please, no.”   Those were my exact thoughts when I first learned we would not only conduct research but also “host” the groups at our clients’ test kitchen some months ago.  

Fast forward to today, five months after my first panic attack - things aren’t only more comfortable – they can also be fun. 

One time, I had a respondent arrive 2 hours before the group and went to the bathroom at least 3 times???? Another time, a respondent literally asked me 1,000 questions about the “early bird drawing”. And the most interesting of all, I had a respondent who, after not being chosen for a group, stayed in the waiting room to catch some “ZZZzzzsss.”  I was thankful she left before the group discussion finished! Whew!!!

So many other respondent-related things can go wrong when you’re in charge of managing groups of respondents starting on time.  My pet peeves are: respondents not showing up on time and worse, not showing up at all. 

I noticed that in a 6 focus group study, you’ll have at least 1-2 groups that gives anxiety attacks because respondents aren’t picking up their phones when you try to reach them to check if they’re on their way while some just don’t show. And then you can only hope you have enough respondents who can clearly articulate their thinking in every group. 

And then, when you have to choose who will be selected and who will be paid and sent home - I always ask: “How can I turn these people away without them thinking something’s wrong with them?  I realized that being extra polite yet unruffled, and explaining each specific situation clearly helps when it’s time to send them off. 

We are so lucky to have long-term relationships with some of the best research facilities.  More than anything, this new experience of “hosting” respondents allowed our team to have a better appreciation for the facilities we hire!  It is definitely an “art” to recruit and host consistently great research projects, and to create a comfortable environment for our clients and respondents!

Telling Better Stories Means Happier CEOs

I recently had the opportunity to attend my first Southwest chapter MRA Educational Forum. I was lucky that the conference was held close to home - in Fort Worth, TX - and loved how they tied in the Texas theme by calling the conference “Research Roundup”.

The keynote speaker at the event was Brett Townsend, Director of Insights at Pepsico. He started his presentation with a humorous, yet scrambled and confusing story in order to provide a basis for his argument - more and more CEO’s don’t see the value that marketing and/or research provide their organizations. The main challenge he sees today is that both suppliers and clients present too many findings vs. summarizing the finding in a useful story, causing decision makers to miss true insights. Considering my role of writing reports here at April Bell Research Group, I definitely wanted to understand why this seems to be a recurring theme and how we, as a supplier, can help our clients by presenting clearer findings.

From Brett’s perspective, in order to cull through insights and report the clearest story back to our clients we need to understand: What is the goal of insights? Yes, we hope to increase sales or improve a product’s performance, but the real goal is to CHANGE BEHAVIOR. And, according to Brett, in order to change behavior, we need to do the following:

1. Understand who and what drives demand.
2. Tell consumers why they should be buying your product.

Understanding what and who drives demand seems simple, but even as researchers we don’t always get this right. Brett explains that consumers will do 1 of 3 things when questioned (no matter the subject): 1) they answer correctly, 2) they can’t answer correctly so they answer incorrectly, or 3) they won’t answer. So by having a clearer understanding of demand we can increase the quality of respondents and learnings we gather. An example Brett shared with the group was a Jimmy Kimmel skit. A week before the Super Bowl, Jimmy went to Hollywood Blvd and asked people what they thought about the outcome. You’ll see in the skit, even if people are unsure of their answers, they want to come across as knowledgeable and will tell you what they think you want to hear (even if that means lying about their answer).

The second step to changing behaviors involves telling consumers why they should buy the product. Brett showed us a great example of how Gatorade does this by showing the compelling story of how Gatorade improved Kevin Durant’s basketball performance.

Kevin Durant And Dwyane Wade Commercial

I really enjoyed Brett’s presentation and will keep these 2 factors top of mind - 1.) understanding who and what drives demand and 2.) ensuring consumers know why they should be buying your product - the next time we present learning to our clients. By doing so, I hope to clear the clutter and provide our clients with insights that will help change behaviors (and ultimately make happy CEOs!).

How a 1-Day Conference Helped Me Come to Grips with what Truly Matters

When you get an invitation to an event that promises to help you “live the life you love”, you would immediately say yes and pack your bags. And that’s what April Bell Research Group did last January to attend the "Think Better, Live Better” event in Austin.

We were invited to the event by one of our favorite online “productivity experts”, Asian Efficiency. The event was hosted by Marc and Angel Chernoff, professional coaches who “hack life”. They both have spent the past decade writing about and teaching proven strategies for finding lasting happiness, success, love, and peace.

The full day session was packed with topics and tools that reduce stress and increase positive results in 4 core areas:

- Personal/Professional Happiness
- Motivation/Focus
- Successful Results
- Life Balance and Relationships

Throughout the event, there were several key learnings that the team felt was relevant in our daily work-life.

The Beliefs that Hold You Back & The Questions that Will Set You Free (Marc & Angel Chernoff) We keep hearing people say that "questions become thoughts, thoughts become words, words become actions, and actions become character". And when we encounter challenges, it’s the strength of our character that sees us through. Now, who doesn’t experience obstacles in life? Marc and Angel shared Self-Inquiry Process tips to do a raw brain dump or questions to ask yourself when we feel we are in a bad space:

- Is it true? Can it be scientifically proven?

- When I think this thought, how:

        - Does it make me feel?
        - Do I treat others?
        - Does it make me deal with the situation?

- If I completely erase/remove this thought, how:
        - Do I feel?
        - Do I treat others?
        - Do I deal with the situation?

This session helped us become aware of our inner dialogue and attitudes - to stay positive and focused in challenging situations. It taught us a new way to think about our project work but also with our spouses!

Overcoming Procrastination & Roadblocks to Do What Matters (Joshua Becker) All too often, I find myself running out of time; I find myself saying that 24 hours isn’t enough and if I could just have 1 more hour to do this or that. This session talked about uncovering the secrets to "making time" vs. "finding time". Joshua shared tips on how to simplify life, eliminate excess, and rediscover lost time to focus on things that truly matter to you. Here are some of my biggest takeaways:

- Your Possessions - yes, having too many can complicate our lives. They drain our bank accounts, energy, and attention. Investing time to remove nonessential possession will considerably make us feel lighter.

- Your Time Commitments - if your calendar looks like a never-ending Gantt chart, it’s time to release yourself from time commitments that are not in line with your greatest values.

- Your Goals - yes, I thought that having a long list would make them more achievable. Reducing it to 1 or 2 will give you more focus and better success rates so list down things you want to accomplish and choose the 2 most important. When you finish 1, add another from your list.

- Your Connections to the World - yes, relationships with others are good but constant streams of distraction are bad. Learn to focus on the important, not the urgent.

Conquering Mental Fatigue (Courtney Carver) Growing up in an era of open innovation, I always found it very interesting how creative minds work but over the years, I realized that the market is complicated with so many new products and takes a toll on my decision making process. Not that innovation is bad but there are times when we just want one less decision to make in a day. Courtney shares some tips on how to minimize decision fatigue and help people make the right decisions.

- Simpler meals

- Perimeter grocery shopping (if you can!)

- Pretend the internet is broken (ha!)

- Her Project 333 helps create a decision free closet (33 items inclusive of clothes, shoes, jewelry to wear in 3 months). 

- Habit stack your morning routine

- Simplify! Just get rid of things that do not matter in your life.

The same holds true for work –to avoid that early morning stress of trying to figure out what task to complete first, create time blocks for when you want to focus on your task list and eat your frog too!

Indeed, choices can be debilitating rather than liberating so eliminate distractions to minimize decisions. It’s easier to make the right choices and decisions too if you only have a handful to choose from.

Living The Perfect Day (Karl Staib ) Who doesn’t want to do that? But with all the distractions, this seems unattainable. I used to think that perfect days don’t exist especially because so many things are just out of our control. Karl’s session made me realize that this mindset is causing my imperfect day. He says that to live a fulfilling life, we need to define what the ideal version of our life is, one day at a time. How? By:

- Designing our day

- Getting feedback

- Building on feedback

This session motivated our team at April Bell Research Group to improve each day and work like a well oiled machine by designing our days individually, respecting boundaries, and staying resilient when there are unexpected surprises.

At the end of the full day session, I realized that when you redefine what’s already in front of you (or what's possible), living the life you love isn’t farfetched at all. These topics have already paved the way to a more realistic plan to keep improving. They are indeed inspiring lessons to live a more positive and productive life!

The Productivity Blueprint by Asian Efficiency: Their Secret to Success

Working in Market Research means living a fast-paced work environment but also doing really focused work. It is easy to get sucked into a vortex, lose focus, and get bogged down. In our attempts to figure out “stress-coping” (productivity!) mechanisms for our “heaviest” days, April introduced us to Asian Efficiency.

Asian Efficiency is a team that has one specific goal – make the world a more efficient place – to go about doing things with the least amount of effort, delivering the maximum output.

During office training and staff development sessions, we have discussed their Productivity Blueprint and Rituals, mainly:

• Productivity Blueprint
  • Beating Procrastination
  • Focus & Self Discipline
  • Distraction & Interruption
• Rituals
  • Waking Up Earlier
  • Morning
  • Meditation
  • Exercise
  • Structural Productivity
  • Breaks & Downtime
  • Evening
  • Studying & Learning
  • Journaling
  • Uninterrupted Time

They have loads of great, free content, and I have purchased quite a few of their programs, and would highly recommend their Productivity course as well as their Rituals Course. They also have loads of good free content on their site. Two of the most helpful rituals we have been working on as a team are – Structural Productivity and Breaks & Downtime.

Structural Productivity is about maximizing your days by planning them in advance. In a way, this is deemed as the master ritual of the 10 listed above because it strings together all your other rituals. If you are able to plan your day ahead, there is less stress and less chance of beating yourself up thinking the day could have gone better. It also allows you to track progress day to day and monitor accomplishments. More importantly, you can iterate and correct problems with the day gone by and get to a point where your days are always productive – both at work and after work. This ritual, based on the premise of planning, also lessens decision fatigue, prioritization of important vs. urgent tasks, and respects time boundaries you have set.

Breaks & Downtime is all about consistently getting the breaks and downtime you need to remain alert and productive. To be honest, taking breaks is a personal challenge owing to the personal belief that taking a break = wasting time. Asian Efficiency tells us that taking breaks or short rests leads to:

• Increased productivity
• Controlled and consistent energy levels throughout the day
• Effective stress management
• Increased motivation 

April gave us timers for time intervals/timeboxes to structure our breaks. I haven’t used mine for fear of disturbing colleagues when it sounds off so I use my phone’s timer to signal if it’s time to break. This is still a challenge for me because I’ve been so used to just churning output however long it took without breaks to ensure I meet deadlines but when I do use “time boxing” or the Pomodoro Technique, I felt re-energized after the quick break and ready to tackle the beast again. You can time box in 2 ways – depending on what works for you:

• 25/5 – work 25 minutes and take a 5 minute break
• 50/10 – work 50 minutes and take a 10 minute break

If you’re interested in learning more about this concept, I recommend reading “The Pomodoro Technique” book by Francesco Cirillo.

Either way, the important thing is to take that quick break and by taking a quick break, it means that you physically have to stop what you are doing and do something else – walk away from your work location! And remember to go all-out on your break, go outside and get some air, get your favorite beverage, or even play your favorite game.

Note the importance of writing down what you’re currently thinking if your break comes up. It will help you to get back on track much faster after your 5 or 10 minute break. It’s just a matter of looking back at what you wrote and picking up that train of thought!

6 Unexpected Learnings from a Family Glamping Trip

This summer, we decided to take some time off and haul our camper up through the Midwest.  As expected, we had a good time, and the small breath of fresh air from our busy lives was refreshing.  However, there were also several unexpected learnings we had along the way.

1.  Glamping is challenging - but worth it.   Ok, so if you know me at all, you know that camping is really not “my thing”.  My thing is more of this. However, once the challenges of setting up a camper are addressed (i.e. figuring out how you deal without the important things you forgot, determining a way to cool the camper down to a bearable temp with a barely working A/C, juggling all your stuff so you can move around, etc., etc.), you can emerge from a hot camper into a quiet “campsite” and feel the breeze, smell the trees, and literally be FORCED into nature – the smell of trees, of laughter around a campfire, of a breeze touching your face.  You can’t do that in a 4 or 5 star hotel…if only they could do something about the shower situation!

2. People who camp are nice.  Ok, so when you first pull up to a “campground”, you’re kind of shocked at what you see.  I mean, people have built dog pens for their dogs! These people are driving a HOUSE, for crying out loud!  Our little 16-ft camper looked like an ant amongst elephants.  Many campers have done A LOT of work to make a “home” in the wild.  It’s fascinating - and the ultimate in “self-sufficiency.”  They have created their environment and they’re happy in it.  So, I’m not sure if there’s something in the nature of campers that is just genuinely nice or if people get nicer the more they’re outdoors and self-sufficient.  But I love it - our daughter took off into a crowd of girls who put her under their wings and parents greeted us with tactful suggestions and useful objects like a fan and leveler for the “camper newbies” – wow!

3. A “family trip” is not the same as a “vacation”…

a.     “Vacation” connotes something magical, whether it’s full of adventure OR reading on a beach. A vacation is about “me”, “my time”, what “I” want to do. 

b.     “Family trip”, on the other hand, immediately changes my perception of what it is - it’s a time when we are together 24/7.  We’re together no matter what.  It’s negotiating. It’s messy.  Yes, it’s beautiful but it requires effort – in some ways, just like work.

What I realized is that using the word “vacation” when taking a “family trip” sets me up for disappointment - but as with many things in life…these ideas come from experience.  I gave this “vacation” an overall ranking of 6 (on scale of 1-10) but I gave the “family trip” a 9 when I changed my perspective.  Our daughter gave it a 12 :)   

4.    Being Cousin Eddie is kind of cool. This was our first voyage in our camper, and we eventually made our way to visit friends in Des Moines where we parked it in front of their house for several days.  Historically, I’ve assumed that parking a camper in front of a friend’s house was not the best way to keep said friend, primarily after my first viewing of Christmas Vacation years ago.  However, I never really understood the immense value of staying JUST OUTSIDE your friend’s house!  Having some physical separation and some space of your own, even if it is via a camper creates a talking piece, a spirit of adventure and a place to go when you need time alone.  Everyone loved it, and as far as I know, we still have our friends!

5.    It’s Not Where You Are, It’s Who You’re With - When I think of all the places I’ve been on vacation and all the places I want to go, I never really had Des Moines, IA on the radar!  But that’s where our gracious, dear friends live.  It’s true - that where you vacation is less about where you are because I can’t think of a trip I would have enjoyed more when we landed in Johnson, Iowa - a small town outside of Des Moines.  The excitement that week was one of the neighbors had a potbelly pig, Babe, who escaped.  A neighborhood rally occurred to try to find him.  Then, the police got involved when he was found running along the soccer field. Seriously - you can’t make this stuff up.   I’m so grateful to have a family trip that gave me the chance to experience time with my sweet, amazing friends!

6.     Taking Time Away Cultivates Gratitude -  When you run your own business, work doesn’t stop when you physically separate from it.  Sometimes, I get resentful of never being able to “break free” from it.   Typically when I’m on vacation, many of my work worries start to stack up, which stresses me out, and “unstacking them” takes a LOT of intention.  For 8 years I have wanted that to be different.  BUT - for whatever reason (maybe it was my new camper friends or being Cousin Eddy or chasing after a pot belly pig), whatever it was, I decided (I chose) to think about my work differently.  This trip made me more grateful of having work that allows me to do something like take a camper through the hot (and eventually cooler) Midwest, and see friends and frolic in the grass. 

I guess that’s what perspective is all about.  The more I think about it; maybe our “family glamping trip” was a 12 after all!

Using Design Thinking for a Family Glamping Trip

“How can we make our marketing research projects even better?” is a question we often ask ourselves here at April Bell Research Group.  So, it’s awesome when you find a framework to do just that! I first learned about Design Thinking from Lisa Helminiak, founder of a human-centered design firm, Azul 7.   We met at a women-owned business training event, where she turned me on to some great resources from Stanford’s Institute of Design: d.school. 

Since then, we have used this thinking in many of our research projects.  When I heard about Azul 7’s Design Thinking Workshop/Bootcamp, I decided to trek up to Minneapolis to attend.  I wanted to deepen my understanding and find new ways to implement it into our research practice.  What I discovered is that Design-Thinking is more than a “process”, it’s a way of life.

This mindset includes:

• Focusing on what others need

• Feeling free to experiment while working through a process

• Getting really clear about what you’re trying to solve.

• Having a “bias toward action”

• Radial collaboration

It’s a simple process to reshape thinking. You state the challenge, and then follow 5 steps – Empathize, Define, Ideate, Prototype and Test – to elevate creative thinking.

“Creativity is an essential skill for leaders trying to make a difference. Yet developing the ability to think and act creatively remains a thorny challenge. While there's a hunger for skill development, elevating creative confidence doesn't happen via traditional modes of executive education.” Tim Brown, IDEO’s President and CEO

Here’s how I incorporated Design Thinking as I planned my trip to the Boot Camp!

State the Challenge:  How can I take 3+ days away for training when I have so many obligations with work and family?

The Steps:

1. Empathize – immerse yourself, observe what people are doing, how they’re doing it and why. Discover other’s views.  Sidenote: this is MUCH easier to do professionally as a moderator than it is with your immediate family!!!  But here’s what I got from the “empathy gathering” stage:

• My husband and daughter didn’t want me to drag them along on a trip where I was unavailable for most of the day.

• They also didn’t want me to go on a trip unless it was a “real vacation.”

• They wanted to go “camping” – I did not.

• I didn’t want to feel guilty about going.

• I wanted to create a great experience for everyone.

2. Define – this is tricky because you’re still not solving – you’re just unpacking what you learned, and getting clarity on WHAT needs to be solved. “Unpack” all of your learnings, then translate these into a Point of View statement – (User) “needs” (Need) “because” (Insight)

• My definition:

  • The Family (User) needs…

  • …to find individual activities while vacationing together (Need) because…

  • …we want to be together yet have our own idea of what “fun” looks like! (Insight)

3. Ideate – our “family” brainstorm looked a little different than the typical innovation ideation sessions we facilitate with our clients but let’s just say our little familia “tried” to build on each other’s ideas.  And we “tried” not to judge each other’s opinions (some of us were better than others but I'm not pointing any fingers!)  And, my 5 year old is DEFINITELY the most creative and best “ideator” of the family!

4. Prototype – You stop talking (and thinking) in this step - and start building.  It’s a challenge because our nature – at least mine – is to get it right, get it perfect before showing others. This step forces the reverse thinking.  To get better, you must build/create something to test SO THAT IT CAN get better for the user!

5. Test – Then, we tested our first ever 10-day Family Glamping + Training trip!  Our user testing was “doing it.”  Would we do it differently next time?  Yes, we would tweak a few things like making sure our A/C in the camper was working properly before departing.  And allowing 2 weeks for the trip, not 10 days…but we learned a lot.  This was our “prototype”:

1. Pull camper from Dallas to Oklahoma, spent our first night in Sequoyah State Park in Hulbert, OK

2. Migrated to Des Moines, IA where we played with our friends, then left our daughter + camper to play longer.

3. Husband and I drove on to Minneapolis where I attended Azul’s Design-Thinking Boot Camp and hubby happily biked in a city with some of the best biking trails in the US.

4. Then, we made our way back home, picking up our daughter and camper in Iowa

5. Spent 2 more nights in Kansas before heading back to Dallas.

Here’s a visual map we made with Fotor, another fun tool we’ve added to our tool kit. That and PicMonkey are both greatat quickly helping you bring ideas to life visually for “quick DIY design needs.”

Loved the Boot Camp. And Design Thinking has not only enhanced our innovation projects but also helped us create a mindset for innovation in our boutique business and even personally!

What I Valued Most about a Boutique Agency's Values

Going in to my internship at April Bell Research Group (ABRG), I didn’t know what to expect. I liked that ABRG was part of a Women in Business (WIB) cohort in Dallas because as an Economics and Math major, I see myself in business. What I didn’t know was how interning at a Marketing Research boutique agency would correlate with my strengths, interests, and plans for the future.

What I discovered during my internship with ABRG is that I had found a place to combine my strengths with the company’s values, and it was a great experience!

Learning for Growth

“Learning to grow” was one of the values practiced continuously at ABRG, and I was lucky enough to be a part of applying this learning process. 

Specifically, many of the projects I worked on this summer involved growing ABRG’s online presence. They included the following:

• Search Engine Optimization (SEO)

  • SEO increases your ranking and visibility in Search Engines, predominantly Google. I learned and executed my learnings about SEO on ABRG’s website in hopes of propelling ABRG’s online presence.  

• Affiliate Linking

  • April and her team enjoy sharing with other women, small businesses, researchers, etc. what they have learned.  And many online resources encourage sharing by creating a way to earn a small commission for services and products they believe in.  Her favorite affiliate to share is Asian Efficiency’s productivity content– specifically their Ritual Course has been the backbone of a lot of the team’s growth over the last year.

• Online Courses

  • ABRG has been asked by researchers the past few years to teach specific moderating and facilitation skills. I worked on researching the technical ins-and-outs of creating an online course so that when the time comes, ABRG can move forward with launching a successful course for researchers!

“Pit Crew” Teamwork

It’s clear that April & co. work well together as a team.  They often refer to themselves as a “pit crew”!  The company-wide effort to re-do ABRG’s website this summer involved a lot of teamwork. Everyone’s strengths were utilized for different parts of this project and we relied on each other to understand the bigger picture. The video below is the inspiration behind how ABRG aspires to work together in the most efficient manner.

The Championship winning F1 team Red Bull Racing practice their pitstop. They manage it in a flying 2:05 seconds. Absolutely mental. Watch it in slow-motion! Subscribe for more: http://link.base79.com/polepositionsub Pole Position is the place for motorsport fans and petrol heads covering the very best races, teams and drivers from around the world.

This Summer, teamwork looked like:

• Being OK with Not Knowing
  • Sometimes asking for help is hard, but I found it beneficial to our overall goal because I learned more when I asked. This new definition of teamwork – the one open to asking for direction – has reframed my thinking about asking questions and given me a new perspective on collaboration.
• Getting Unstuck Together
  • A lot of the online work I learned about was not only new to me but also to ABRG. When none of us knew how to do something or what to do next, we brainstormed. This helped me because it provided direction to move forward. Recognizing that being “stuck” is part of the process to move forward early on this summer helped me be successful at ABRG.
• Meeting Participation
  • Having everyone else’s perspective as well as my own at our meetings helped move along projects effectively and efficiently. Thus, teamwork is also about being open to other’s perspectives AND offering my own ideas, which helps a project be as successful as it can be.

ABRG utilized teamwork to raise the bar on what it could do for its new website and yielded successful results.

The projects I worked on this summer had many values instilled within them. The values of “learning to grow” and “pit crew teamwork” have taken on new meanings for me and were key to the positive experience I had in my internship. Because these values were at the core of ABRG, they were also instilled my mindset and my work, and I feel like I flourished this summer. 

By: Cecilia Esquivel, 2016 ABRG Summer Intern, Emory University

5 Ways to Work it Like a (Go) Pro

We love doing in-context or ethnographic research.  It’s so fun to immerse ourselves into a respondent’s environment and learn “what’s really going on” vs. “what respondents say” in a focus group setting. And, yes, video is a great way to effectively capture the interviews – it provides authenticity but also comes with some drawbacks. Regardless of someone’s moderating skills, it’s more awkward for a respondent when you add a video camera to the mix.  For the last few years, we rarely take video during our ethnographies due to the “cumbersome nature” of the equipment.

To solve one of these problems, we could enlist the help of our clients. However, walking them through operating a camera is technical and takes away from the ‘in the moment’ learning. 

At ABRG, we found a small and mighty answer to this multi-layer dilemma. Insert GoPro Hero 4 Silver! We chose a GoPro because its versatile capabilities allow flexibility for any ethnography or in-context research situation. 

1. Mounting accessories:  we love the Go Pro’s various accessories and bought the suction cup, flex clamp, and hand grip. These make it easier to walk with it or mount it wherever you need to take video – bathroom, kitchen, etc. The clamp accessory especially, is useful doing in-homes because furniture can easily become camera equipment.
2. Size:  It’s tiny, which is another asset when recording. Because it’s not bulky, respondents don’t notice it when they are being interviewed – it fades into the background. 
3. Great quality video at close proximity – the video quality on a GoPro is stellar, especially when it’s put on the “narrow” setting.
4. Mark-up ability: it is easy to mark up interesting, noteworthy parts of the interview in the moment!  This makes sorting through footage later so much less painful! 
5. Remote control via iPhone app: the GoPro contains a remote feature that allows you to control angle, start/stop, etc. from your iPhone, which is awesome.  If needed, the interviewer can both record and conduct interviews without enlisting the help of another team member or client.  

All of these features are great but getting up to speed and feeling comfortable with it requires bit of “ramp up”. We believe in creating step-by-step Process Documents to keep us from reinventing the wheel so we put all our knowledge into words in the format of a laminated Process Document containing the ins-and-outs of “how to use a GoPro.” To easily access this guide when we are in the field, we made it so that it easily fits inside the GoPro’s case and color-coded it based on topic. Additionally, the GoPro, its parts and mounting accessories are labeled and correspond with the user guide as reference.   In conjunction with the process document, we also labeled all of the parts of the GoPro and the different mounting accessories. Wherever the GoPro goes, a user-friendly guide goes with it. 

To GoPro or no?  That is the question.  So far, we’re loving it.