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teamintro


Big Ideas. 
Small Team.

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teamintro


Big Ideas. 
Small Team.

You want research suppliers who are creative yet logical. Big picture thinkers with effective analytical skills. People who can solve problems with flexibility and also listen to your needs. A long-term partner you can trust. Look no further. We’re a small but powerful team you will want in your toolkit.

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April


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April


April Bell, Owner, Researcher, Facilitator

Raised on a West Texas cotton farm where the tumbleweeds can blow you down, it’s no surprise she is often described as a ‘force of nature.' April loves challenges – the bigger, the better. She started her career trading grain commodities but soon learned she was more curious about how people think.

“Researching consumer buying habits” in The Netherlands. Guiding John Deere dealers to sell “more green." Building a ropes course to teach youth leaders.Uncovering consumer patterns for TXU Energy. Educating “third culture kids” in Lima, Peru. Founding a boutique research agency working with many of the world’s well-known brands. April has a knack for seeing the need and filling the gap.

She’s lived and breathed research on both sides of the business for more than 20 years. Armed with an Executive MBA from SMU and experience with research giant, Ipsos, she started April Bell Research Group in 2008. 

Her extensive moderating career includes 3,500+ hours of interviewing, which translates to A LOT of problems getting solved! While most of her experience lies in asking tough questions, her equally curious 6-year old daughter is now giving her lots of experience answering them! 

What brings April joy?

  1. Laying in a hammock reading a good book
  2. Snuggles in the morning with her daughter
  3. Being on a boat – on any kind of water.

April's top 5 strengths*:

  • Activator 
  • WOO (winning others over) 
  • Empathy 
  • Positivity 
  • Self-Assurance

*Based on the Clifton Strength Finder Assessment

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Shelley


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Shelley


Shelley Miller, Account Manager

Shelley is a secret weapon. Her inquisitive mind, desire to learn, and ability to simplify even the most complex ideas makes her indispensable. She has a knack for clearly communicating, and with a smile that will soften even the most jagged personality.

Shelley’s ability to stay unruffled through any situation (thanks in part to a local yoga studio) helps her mitigate any situation to help create an amazing experience. Prior to her role at ABRG, Shelley worked as an account manager in the insurance industry where she learned quickly how to satisfy even the most unruly of clients.

Shelley holds a bachelor of Business Administration degree from Texas State University and a Masters of Business Administration from SMU Cox School of Business.

What brings Shelley joy?

  1. Traveling and exploring new places – both near and far
  2. Biking White Rock Lake on a hot Summer day
  3. Her 10-year old Australian Shepherd, Spanky

Shelley's top 5 strengths*: 

  • Relator 
  • Individualization 
  • Empathy 
  • Learner 
  • Achiever

*Based on the Clifton Strength Finder Assessment

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LLoyd


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LLoyd


Lloyd Tokerud - General Manager, Data Doctor

Lloyd is a synthesizer. Over his career he has often been given the task of tying together disconnected data to gain a new insight or a better quality result.

Graduated with a science degree from UC Davis. Spent 7 years leading teams and operations brewing award-winning craft beer in Oregon. MBA from UT Austin. 9 years at Frito-Lay, mastering business analysis and financial management. 6 years in deregulated energy, enabling sales, marketing, and customer experience teams understand their customers and opportunities better through analytics. Now ABRG!

Motivated by seeing meaning in data and driving processes to greatness, Lloyd’s passion is in helping our clients achieve.

What brings Lloyd joy?

1.  Flying a kite with his daughter
2.  Capturing a moment of beauty on his Nikon
3.  Seeing the sun rise while cycling White Rock Lake

Lloyd's top 5 strengths*: 

•  Strategic
•  Learner
•  Achiever
•  Analytical
•  Deliberative

*Based on the Clifton Strength Finder Assessment