Two weeks ago, I was honored to speak at the 2018 MSMR conference in Arlington.
It wasn’t until a few years ago that I even realized one of the best Master of Science in Marketing Research programs was here in the Dallas-Fort Worth area at University of Texas at Arlington.
I enjoy this conference, and the association. In fact, of all the Marketing Research conferences I have attended in the last few years, this may be my favorite. It’s probably because I appreciate the energy in the room. The longer I live, the more I love being around college students. Maybe I’m getting cynical and I just enjoy being around people who seem excited about life and are excited about this industry. I am reminded of why I got into marketing research in the first place.
But I digress - I spoke about Design Thinking AND about a Montessori Mindset. This is the second time I’ve spoken on this topic. The first was at the QRCA conference last January. This time I only had 30 minutes to pull together 2 very different frameworks and show how we used them in a research project…so I talked fast.