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What We Do


What We Do

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What We Do


What We Do

We Help You Shine

Our mission is to help researchers excel, one project at a time!  And that’s easy to do when the insights you’ve uncovered turn into action for your organization. We design customized research for any objective, and flawlessly execute it. Why? Because your team wants to move forward immediately with actionable results, and they just need a few answers to spark some movement…

Better Questions. Better Results

We believe the key to solving the biggest problems is asking the right questions. These are the questions we ask ourselves - they motivate us, keep us up at night, and provide the groundwork for amazing work….

  • How can we help?
  • What will we do to create an amazing experience?
  • What can we learn?
  • How can we support each other to better serve our clients?
  • How can our work + passion + strengths come together to create?
  • What are we most thankful for?

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Learn


Learn

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Learn


Learn

April Bell

Learning fresh insights about your consumer makes us tick. It’s in our nature to want to know as much about your consumer(s) as you do. Whether it’s digital or in-person, we design a research methodology that allows you to learn exactly what you need to know about your consumers…every time.

  • Focus Groups 
  • In-depth Interviews 
  • Observational Ethnographic Research
  • Online bulletin boards/1:1s/focus groups
  • Guest Experience
  • Mobile Research 
  • Shopper Insights 
  • Usability Testing
  • Telephone Interviews  

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Innovate


Innovate

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Innovate


Innovate

True innovation is more than just a brainstorm session – it’s a way of thinking. We believe the first step to innovation is empathizing. We believe radical collaboration stimulates creativity. We utilize the Design Thinking process to challenge assumptions and move your team seamlessly from consumer empathy to ideas to product concepts!

  • New Product/Service Innovation
  • Consumer Co-Creation Workshops
  • Team Ideation Sessions 
  • Immersive Learning (ethnographies – in-person and digital)
  • Brand Positioning
  • Brand Architecture

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Enhance


Enhance

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Enhance


Enhance

We help you make your products and/or services better. You need to know how consumers want things changed before you change it for them. We can help – we use a number of tools to do just that.

  • Concept Testing 
  • Product/Service Testing
  • Package Testing 
  • Sensory/Product Testing 
  • Campaign Testing 
  • Ad Testing 
  • Community Panels 
  • Customer Experience/Journey Mapping 
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Analyze


Analyze

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Analyze


Analyze

DO YOU WISH YOU COULD FIND A TRUSTED PARTNER THAT ‘GETS’ BOTH BUSINESS AND DATA? WE BRIDGE THE GAP AND HELP YOU CONNECT TO THE RIGHT DECISIONS! USE OUR ANALYTICS EXPERIENCE TO ANSWER SPECIFIC OBJECTIVES OR AS AN ONGOING RESOURCE. Check out our capabilities.

  • Platform Management (including Qualtrics) 
  • Survey Questionnaire Design, Execution, and Analysis
  • Customer Experience/Marketing Analytics
  • Big Data
  • Data Transformation and Visualization
  • Data Coding         

 

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Educate


Educate

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Educate


Educate

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SOMETIMES THE FRESHEST INSIGHTS COME FROM WITHIN. WHILE WE LOVE HELPING YOU ACHIEVE YOUR PROJECT-SPECIFIC GOALS, WE CAN ALSO HELP YOU “DISCOVER” NEW SKILLS FOR YOURSELF AND/OR YOUR TEAM. WE KNOW YOU AND YOUR TEAM ARE THE MOST VALUABLE ASSETS TO YOUR COMPANY, AND WE CAN HELP YOU FINE-TUNE THOSE!

We've been training client teams for years on topics including: Design Thinking, Effective Faciliation, Becoming a Rock Star Moderator, Ethnography 101, and much more! Contact us to see how we can help educate you and your team.