If you're in the Dallas area, then I hope to see you this Friday, March 27 at the DFW AMA Market Research SIG. Wow, that' s a mouth full of acronyms. If you don't know the acronyms, it's the Dallas Fort Worth American Marketing Association Market Research Special Interest Group. I'll be presenting on "Using Design Principles to Deliver Powerful Research Presentations."
In today's marketing world, researchers must do more than simply report that data. We must turn that data into a story for our clients that produces that "aha" reaction. They want to understand the insights and know the next actionable steps, and they don't want to have to work for it. So what do we have to do? We have to go from researcher to "storyteller".
In Friday's presentation, I will be leaving you with design principles and tips for creating effective and clear reports and presentations. It will be held at the North Dallas Chamber of Commerce, 10707 Preston Road, Dallas, from 11:30 to 1:00. Click here to register, or go to www.dfwama.com.