Qualtrics RoundTable 2014


We had the pleasure of attending the Qualtrics Roundtable in Dallas for the second year in a row. It was nice to see some familiar faces, as well as meet others who are just getting started with using Qualtrics. There were some great speakers throughout the day. Allison from the American Heart Association started off the Customer Spotlight sessions, by discussing how she uses Qualtrics at her organization. AHA’s use of the survey platform is very different from ours since they are in the medical field - they use it for program evaluations as well as tests for healthcare providers. Brad Boeke from SMU was another customer who was featured, and it was interesting for me to see how Qualtrics can be used in an educational setting. SMU uses the platform to conduct performance reviews of its staff and for school-wide voting. Listening to both of the speakers helped us gather ideas on new types of surveys we can conduct for our customers.

The most exciting presentation of the day, for me, was listening to Steve Brain discuss the Qualtrics Product Roadmap. Having used Qualtrics for over a year, I have already seen improvement in the survey and reporting functionality, so I was definitely eager to learn what else they have coming up.

A few new solutions Brain mentioned that I am especially looking forward to:

- Ability for text (SMS) surveys

- Improved mobile responsive surveys

- Vocalize - live reporting dashboards

- Ability to create different “projects” to help categorize different types of surveys (Customer satisfaction, employee insights, market research, product development)

The event was a success overall, and I’m looking forward to the new features Qualtrics has coming out in the near future.

Mayuri Joshi isResearch Magician at April Bell Research Group, a boutique, full-service marketing research firm, committed to delivering fresh insights you can act on! Learn more at aprilbellresearch.com.