The Market Research Event Day 1 Holistic Research Strategies

I was able to pop into another very cool workshop this afternoon.

And while the room was chilly, the speakers were more than warm when I entered their workshop. One of the most interesting elements of the workshop was their in-depth explanation of quantifying free association. Check out a small bite of the workshop here:

For more information and a detailed map of their qual-quant mixed research strategy approach, you can visit them at their booth in the Exhibit Hall.

April Bell