A Good Problem to Have

Here we are at The Market Research Event, and what an event it will be. I've been posting a few times over the past few weeks as a way to prepare myself to come out and participate as document some of the presentations and speakers here. As I’ve looked at the schedule, I have had a difficult time choosing which workshops I want to attend. I am already torn on Tuesday’s 1:30 p.m. session. Should I attend Research for the Global Marketplace, which will give me insight into the “do’s” and “don’ts” of conducting global ethnographic research OR should I go to the Uber Snackers workshop, where Frito-Lay will tell about their new snacking community, which allows them to understand this rapidly-growing consumer space? Choices, choices, choices….

And so for the next few days, I will not only be attending workshops but also scouting around for the coolest conference happenings. So, if you’re attending, don’t be surprised if I stop you, introduce myself, and ask for your opinion. Together, with the IIR staff, I will focus on bringing the Market Research Event to life online. If you are not able to attend, you can check it out here because you never know who or what you might see on the online coverage we will provide you while at the conference.

So, no matter what choices I make on what to attend, I know it will be great! (Not a bad problem to have.) Signing off tonight from Texas…..

April Bell

p.s. If you’re attending the Market Research Event in Anaheim and want to make sure I'm able to cover something important, please email me at april@aprilbellconsulting.com or connect to me via LinkedIn(I’ll receive on my iPhone) and I’ll do my best to get to your location….