I had the pleasure of meeting both Tamara Sachs, CEO and Robert Miner, President of SachsInsights at The Market Research Event in October. Their compelling qualitative research work is supplemented with high quality "video storytelling", and it's fascinating! Here is a small clip of the workshop Robert Miner gave on "MilleniAdults--the experience generation."
Mr. Miner mentioned several key points that define this segment:
- Belief in a Kaleidoscope of Options
- Definition of Success Varies Across the Segment (financially secure, life experiences, making a difference)
- Entry Level Debt
- Online Social Networking
For more video footage of the ethnographic study conducted by SachsInsights, you can visit their website.