I made it back home to Texas late last night and have had a chance to ponder a bit about my first Market Research Event conference. In a nutshell, it was cool! I definitely enjoyed helping the IIR staff blog. It was similar to an ethnography project about market researchers, and as a moderator/qualitative consultant, that's my favorite thing to do!
I came to the conference wanting to learn more about the industry, including the wants, needs, desires, and frustrations of those in market research.
And I left the conference with a lot of learnings.
So, for the next several days I will be posting snippets of my what I learned (including photos and videos) onto this site as well as my own
And I hope you’ll join me in an online discussion— feel free to respond, ask questions, post comments. I think we NEED to start an online dialogue and continue to stay connected virtually. And this is the reason: One of my biggest takeaways is that the industry as a whole is wanting to understand more about “virtual connectedness.” In almost every workshop I attended, there was reference to it in some way: online communities, social networking, digital innovation, and the list goes on and on. How better to understand what many of our consumers want than to jump in and be a part of it!