As you can imagine, the workshop about wine filled up quickly! Although we didn’t get sample tastings, this presentation proved to be quite satisfying!
Chris Bacon, Director of Consumer Insights & Strategy at E&J Gallo Winery led us through their occasion-based segmentation workshop.
As he discussed the segments that most consumers fall into, I began to worry that I identified with them ALL! A few of the segments he referenced include: “The Night is Young”, “Gather ‘Round the Table”, “You’re Invited”, “Unwind”, “Dinner for Two” and a few more….sound familiar to anyone?